Updated Commercial Plan: Luxury Shopping Center with Hotel in Lyon, El Salvador
We present our vision to transform Lyon, El Salvador, with a world-class commercial development that includes a five-star hotel. This strategic project leverages the growing regional infrastructure and the tourism boom, positioning itself as a premium lifestyle destination for investors and visitors.
Our plan integrates highly profitable commercial spaces with a luxury hospitality experience, creating a perfect synergy between commerce, entertainment and accommodation in one of the regions with the greatest growth potential in Latin America.
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by jerry yoram azarkman
Strategic Development Zone
The project is located in a privileged position in Lyon, El Salvador, with excellent connectivity and visibility from the main access roads. This strategic area guarantees a constant flow of both local and international tourist visitors.
The following images show the location of the land and the preliminary architectural concept of the luxury commercial and hotel development that will transform the urban landscape of the region.
The design takes advantage of the natural characteristics of the environment, integrating sustainable elements and creating spaces that maximize both the visitor experience and the return for investors. The strategic location positions this development as a benchmark for future investments in the area.
Project Overview
100
Luxury Rooms
Each with 45 sq m of premium space
17,900 SQM
Total Hotel Area
Including 400 sq m of exclusive amenities
133
Commercial Units
Diversified among restaurants, bars and shops
The project integrates a five-star hotel with a complete commercial experience that includes full-service restaurants, quick-service eateries, bars with outdoor spaces, and a varied selection of retail stores. Every aspect of the development has been carefully planned to maximize both the visitor experience and the return on investment.
All values presented are expressed in US dollars and represent conservative estimates for sales value and rental income, based on updated market studies for the region.
Strategic Development Zone
New International Airport
Strategic location near the new air terminal currently under construction, ensuring a constant flow of domestic and international travelers
Bitcoin City
Proximity to the innovative project that is attracting technological investment and specialized tourism to the region
Port of La Unión
Proximity to the revitalized port that boosts regional trade and connects El Salvador to international markets
The Singapore of Latin America
Area positioned to become a leading economic and tourism hub in the region, following the development model of Singapore
Commercial Breakdown: Restaurants
Monthly Income
$84,000 for restaurants and $21,000 for fast food locations
Annual Income
$1,008,000 for restaurants and $252,000 for fast food locations
Sale Value
$4,500,000 for restaurants and $1,050,000 for fast food locations
Price per m²
$1,500 for both categories, with additional service fees
Commercial Breakdown: Bars and Stores
Outdoor Bars
Generate monthly revenue of $384,000 with an estimated total sale value of $18,000,000, offering premium spaces for socializing
Diversified Retail
Produces monthly revenue of $675,000 with a total sale value of $37,500,000, covering a variety of commercial categories
Total Annual Revenue
Bars generate $4,608,000 and stores $8,100,000 annually, creating a consistent and diversified revenue stream
Hotel as an Anchor Asset
The five-star hotel will serve as a magnet for the complex, attracting both international tourists and local business travelers, with competitive prices that maximize occupancy while maintaining a perception of exclusivity.
100 Premium Rooms
Elegant 45m² spaces with state-of-the-art technology, panoramic views, and finishes that reflect international luxury and Salvadoran cultural elements.
World-Class Spa and Amenities
400m² dedicated to amenities that include an exclusive spa with treatments, a gym with cutting-edge technology, and an infinity pool that generates social media presence.
Spaces for Corporate Events
Areas designed to attract international corporate events, offering premium facilities that complement the five-star hospitality experience.
Total Value $12,250,000
A strategic investment at $2,500/m² that not only generates attractive direct returns, but also increases the value of adjacent commercial properties by up to 20%.
This anchor asset creates a complete ecosystem of hospitality and commerce, operating under a management model that democratizes luxury and significantly expands the target market, becoming a catalyst for the entire commercial complex.
Tourism Base and Traffic Generation
High Remittances
The region receives significant remittances from Salvadoran immigrants in the United States, generating significant purchasing power in the local population and creating demand for high-quality shopping and leisure experiences.
Returning Salvadorans
There is a growing demand for high-end amenities for Salvadorans returning to the country, whether visiting or permanently, accustomed to international standards of service and quality.
Triple Tourism Engine
The combination of the new airport, Bitcoin City, and the Port of La Unión is creating an unprecedented tourism boom in the region, perfectly positioning this development to capitalize on this growth.
Strategic Connections
The project offers opportunities to develop integrated tourism packages and connections with cruise lines, expanding the reach of the complex to international tourism markets.
Investment Highlights
Accelerated Appreciation
Land prices are rapidly increasing due to regional infrastructure development, creating extraordinary appreciation opportunities for early investors.
Risk Diversification
The mixed-use development significantly reduces risk by diversifying income sources across hotel, restaurants, bars, and retail, while simultaneously increasing the overall project value.
Walkable Design
The open-air design is optimized for pedestrian walkability and leisure, enhancing the visitor experience and increasing dwell time and average spend.
High Return Potential
The project offers exceptional returns both in domain sales and rental income, with multiple exit strategies for investors.
Design Concept - Lifestyle Destination
Our design concept transcends the traditional shopping mall model to create a true lifestyle destination. The outdoor complex celebrates the tropical climate of El Salvador with pools, fountains, and waterfalls that create a unique and immersive environment for visitors.
The integration of native plants, an impressive central aquarium, and dedicated nightlife zones complement the retail spaces. We also include community gathering areas, children's spaces, and cafes, creating a complete destination where visitors will want to spend hours, not just minutes.
Project Financial Summary
Land Cost
$99,500 per acre, representing a strategic initial investment with high potential for short-term appreciation due to regional infrastructure development.
Commercial Development
$61,050,000 in total sales value for commercial spaces, including premium restaurants, exclusive shops, and entertainment areas with projected 85% occupancy in the first year.
Luxury Hotel
$12,250,000 in total value for the five-star hotel, with 120 rooms and a projected average daily rate of $185, generating estimated annual revenue of $7.2 million.
Total Project Value
$73,300,000 with annual rental income of $13,968,000, projecting a return on investment (ROI) of 19.1% and an estimated payback period of 5.2 years. Projected IRR of 22.7% over 10 years, with government tax incentives and an optimized financial structure of private capital (40%), bank financing (45%), and development funds (15%).
The project represents an exceptional investment opportunity with multiple revenue streams and significant appreciation potential. Investors can participate at different levels, from acquiring individual units to larger stakes in the entire development, with options for rental income or capital gains through sales.
Land Cost
$99,500 per acre
Representing a strategic initial investment with high potential for short-term appreciation due to the development of regional infrastructure.
This acquisition presents significant competitive advantages compared to similar properties in the region, where average prices range from $120,000-$150,000 per acre for commercial land with comparable characteristics.
Factors driving value appreciation:
- Strategic proximity to new access roads and government infrastructure projects
- Scarcity of land of this size with commercial and tourist zoning in the region
- Growing interest from international investors in El Salvador as an emerging tourist destination
- Projected appreciation of 12-15% annually over the next 3-5 years
The market analysis indicates that this land investment represents approximately 16% of the total project budget, providing a solid foundation for development with favorable margins for operation and additional investment.
Next Steps and Call to Action
Secure Initial Agreements
Establish commitments with early investors and anchor tenants to ensure the project's foundation and kickstart commercial momentum
Marketing Campaign
Launch a targeted campaign specifically aimed at Salvadorans abroad, leveraging their connection to the country and purchasing power
Permits and Visualization
Initiate the permitting processes while developing detailed visualizations of the design for marketing materials
Phased Construction
Commence construction and sales in strategic phases, allowing the initial sections to generate momentum and funding for later stages
We invite visionary investors to join us in the early stages of this transformative project. Early participants will benefit from preferential pricing and the opportunity to select premium locations within the development.
Visualizations and Contact
Architectural Renderings
Our designers have created detailed visualizations showcasing the integration of the luxury hotel with the commercial spaces, aquatic features, and tropical landscaping that will define this unique development.
Location Maps
Our strategic location near the International Airport, Bitcoin City, and the Port of La Unión positions the development perfectly to leverage multiple streams of tourist and commercial traffic.
Direct Contact
For investment inquiries, please contact Jerry Azarkman, President of SOLAZMAR Inc. directly by email: [email protected] or by WhatsApp at +1 (213) 840-6377.
Updated Business Plan Summary
5-Star Luxury Hotel
100 rooms of 45 m² each with an additional 400 m² of exclusive amenities, totaling 4,900 m² of world-class hotel space.
Diversified Commercial Spaces
15 restaurants, 10 fast food outlets, 8 bars with outdoor spaces, and 100 retail stores, creating a complete commercial ecosystem.
Exceptional Investment Opportunity
Total estimated value of $73,300,000 with annual rental income of $13,968,000, offering multiple paths to generate returns.
Unparalleled Strategic Location
Positioned to capitalize on regional infrastructure development and the growth of tourism in one of the most promising areas of Latin America.
This development represents a unique opportunity to participate in the economic transformation of El Salvador. With a design that integrates commerce, entertainment, and luxury hospitality, the project is positioned to become an iconic destination in the Central American region.
All values are expressed in US dollars and represent conservative estimates for domain and rental income, based on updated analysis of the local market and regional real estate development trends.
Resumen ejecutivo
Esta presentación integral describe una oportunidad de inversión estratégica para un centro comercial de lujo con un hotel de 5 estrellas integrado en Lyon, El Salvador. Ubicado dentro de una Zona de Desarrollo Estratégico designada por el gobierno, el proyecto aprovecha la continua transformación económica de El Salvador y el rápido crecimiento del sector turístico para crear lo que se convertirá en el destino de estilo de vida por excelencia en Centroamérica, atrayendo tanto a visitantes nacionales como internacionales.
Los amplios componentes comerciales incluyen 15 restaurantes cuidadosamente seleccionados que van desde alta cocina hasta comida casual, 10 establecimientos de comida rápida estratégicamente ubicados que atienden a diversos gustos, 8 bares sofisticados con amplios espacios al aire libre diseñados para reuniones sociales y 100 tiendas minoristas que presentan tanto marcas internacionales como artesanos locales, creando un ecosistema integral para visitantes y residentes.
El ancla del desarrollo es un lujoso hotel de 5 estrellas con 100 habitaciones elegantemente amuebladas (45m² cada una) complementadas por 400m² de exclusivas instalaciones, incluidas piscinas, instalaciones de spa y espacios de reuniones ejecutivas, todo diseñado para atraer a turistas de alto valor y viajeros de negocios que buscan alojamiento de primera calidad en El Salvador.
Con un valor de desarrollo total estimado en $73.3 millones y un ingreso anual por alquiler proyectado de aproximadamente $14 millones proveniente de flujos de ingresos diversificados, el desarrollo presenta una economía convincente para los inversionistas serios. La ubicación estratégica cerca del Aeropuerto Internacional de El Salvador (a menos de 30 minutos), el ambicioso desarrollo de Bitcoin City (a poca distancia) y el puerto en expansión de La Unión posicionan el proyecto para capturar múltiples flujos de tráfico turístico y comercial de fuentes nacionales e internacionales.
El concepto de diseño innovador del proyecto enfatiza la creación de un destino de estilo de vida cohesivo que combine sin problemas compras de lujo, gastronomía gourmet, animados lugares de entretenimiento y alojamiento de clase mundial dentro de un impresionante entorno tropical con elementos acuáticos distintivos y un paisajismo exuberante en toda la propiedad. Este enfoque arquitectónico único, desarrollado por aclamados diseñadores internacionales, establecerá el desarrollo como un hito icónico para toda la región, diferenciándolo significativamente de los centros comerciales convencionales o las ofertas de hospitalidad independientes actualmente disponibles en Centroamérica.
La creciente reputación de El Salvador como un destino turístico emergente, combinada con sus políticas progresistas favorables a las criptomonedas y su dramática mejora de la situación de seguridad bajo la gobernanza actual, crea un entorno excepcionalmente favorable para esta inversión. La adopción pionera del país del Bitcoin como moneda de curso legal ha atraído una atención internacional sin precedentes y una demografía completamente nueva de visitantes con un poder adquisitivo significativo e intereses de inversión en la región.
El extenso análisis de mercado realizado por consultores independientes indica una demanda fuerte y creciente de espacios comerciales y de hospitalidad de alta calidad en ubicaciones estratégicas en todo El Salvador, particularmente en áreas designadas para el desarrollo turístico. La oferta actual es significativamente inferior a la demanda proyectada en todas las categorías, creando una brecha de mercado sustancial que este desarrollo está perfectamente posicionado para llenar con su oferta integral. Las proyecciones de crecimiento del turismo regional basadas en datos gubernamentales y pronósticos de la industria sugieren que el número de visitantes aumentará entre un 25 y un 30% anualmente durante los próximos cinco años, creando una demanda sostenida de instalaciones premium.
El costo de adquisición de la tierra representa una propuesta de valor significativa dentro de la estructura general de la inversión, con los precios actuales sustancialmente por debajo de los de parcelas comparables en mercados en desarrollo similares en toda América Latina. La fase de pre-desarrollo actual ofrece una oportunidad única para asegurar bienes raíces de primera calidad en lo que se proyecta que se convierta en uno de los corredores comerciales y turísticos más dinámicos y codiciados de Centroamérica en la próxima década.
Este desarrollo transformador ofrece a los primeros inversionistas no solo estructuras de precios preferenciales, sino también la oportunidad invaluable de seleccionar ubicaciones premium dentro del plan maestro. El cuidadoso enfoque de desarrollo por fases permite el despliegue estratégico de capital mientras se maximiza el potencial de apreciación a medida que se completa cada sección del proyecto y comienza a operar, creando múltiples estrategias de salida para los inversionistas con diferentes horizontes de tiempo.
Para consultas de inversión detalladas, incluidos los precios de las unidades, los planos de planta y las opciones de personalización, las partes interesadas pueden comunicarse directamente con Jerry Azarkman, Presidente de SOLAZMAR Inc., por correo electrónico o WhatsApp para una consulta confidencial. El proyecto se presenta como una oportunidad única para participar en el renacimiento económico de El Salvador a través de un desarrollo comercial y hotelero emblemático con un significativo potencial de crecimiento tanto a corto como a largo plazo.
Todas las proyecciones financieras presentadas se expresan en dólares estadounidenses y representan estimaciones conservadoras basadas en un análisis exhaustivo de las condiciones del mercado local, proyectos comparables y tendencias de desarrollo regional en América Latina. La validación independiente del mercado por parte de destacados consultores de hospitalidad y comercio minorista ha confirmado la viabilidad de las tasas de alquiler y las proyecciones de ocupación utilizadas en los modelos financieros, brindando a los inversionistas confianza en los rendimientos proyectados.
Este resumen ejecutivo proporciona una descripción general de lo que representa una oportunidad de inversión verdaderamente excepcional en uno de los mercados más prometedores de América Latina. Las siguientes diapositivas profundizarán en aspectos específicos del desarrollo, proporcionando desglostes detallados de la estructura de la inversión, los conceptos arquitectónicos, el análisis de mercado y el cronograma de implementación de este proyecto emblemático.